Founded since 1985, Aaron Shum Jewelry Limited has been a pioneer in developing Hong Kong's jewelry industry. With an ambition for originality and an eye on creativity, it has successfully launched and founded various unique jewelry brands.

One of the highly acclaimed brands "Coronet Solitaire" has earned worldwide patented designs.  This collection features six skillfully and invisibly amalgamated diamonds with an elevated centre-piece forming the table for the cluster which is 100% visible with no prongs, thus conceiving a solitaire effect.  This state-of-the-art technique portrays an extraordinary brilliance of the fine crafted diamonds and offers the pleasure of a carat-sized diamond yet with cheaper price tag at less than 10% of its price. 

Another latest sound accomplishment includes the "Princess Rose" which has as well acquired worldwide patented designs. The unique design features the ingenious amalgamation of four marquises with an elevated Princess cut centre diamond set without prongs forming a 100% visible table, and thus conceives a grand carat diamond effect.

Today, apart from the acclaimed "Coronet Solitaire" and "Princess Rose" brands, Aaron Shum has an extensive collections of fine jewelry under the brand names Gemtique, Icestrella, La Posy, Junior and Baby Diamond Passports which have been exceptionally successful lines, marking ASJ's continued flourish and growth in the industry.

USA

•  JCK Las Vegas Show (Jun)

•  JANY Summer Show (Jul)

•  JANY Special Delivery Show (Oct)

Europe

•  Vicenzaoro First, Italy (Jan)

•  Baselworld, Switzerland (Mar)

•  Vicenzaoro Charm, Italy (May)

•  Vicenzaoro Choice, Italy (Sep)

•  Int’l Jewellery London, UK (Sep)

Hong Kong

•  HK Int’l Jewellery Show (Mar)

•  HK Jewellery & Gem Fair (Jun)

•  HK Jewellery & Gem Fair (Sep)

•  HK Int’l Jewelry Manufacturers’ Exhibition (Dec)

Mainland China & Macau

•  China Int’l Gold, Jewellery & Gem Fair, Shenzhen (Mar)

•  Shenzhen Int’l Jewellery Fair (Sep)

Asia (other than HK & China)

•  Int’l Jewellery Tokyo, Japan (Jan)

•  Istanbul Jewelry Show I, Turkey (Mar)

•  Japan Jewellery Fair, Japan (Sep)

Australia

•  JAA Int’l Jewellery Fair, Sydney (Aug)

Middle East

•  MidEast Watch & Jewellery, Sharjah, UAE (Mar)

•  MidEast Watch & Jewellery, Sharjah, UAE (Nov)  

•  Jewellery Arabia, Bahrain (Nov)